Rhizometric Design is a commercial consultancy lead by Karen Cham, who has over 20 years experience in digital design and build.
Clients have included PlayStation, Diesel, ITV, Which?, Kingston University and Top Shop.

Karens first website and touchscreen projects were in 1994; her first electronic interactive game in 1995 and machine learning project 1996. She won EU recognition for the digital micro-business model in 1997 and devised and established what is now Sprint0 at EHS in 1998; now part of Havas Worldwide. She has worked on R&D projects with Sony Computers Entertainment Europe, Sony Worldwide 3D, the European Complex Systems Society, and a number of significant scientists. Her expertise lie in design methods for emotional engagement and digital transformation design strategy.

Karens boundless energy, enthusiasm and drive to make every project as good as it can be – “no settling for less” – has been a huge asset to me. Her commitment to briefs and projects, and her efforts to get start up products and services to market – shows the support and belief she puts into what she does, and what can be learned from working with her.

David Mitchell

Head of Creative, Times Educational Supplement


Rhizometric Design is a creative digital consultancy that provides the best of cutting edge digital research, tools, practices and expertise to facilitate any form of transformation; a pre-emptive strategy that integrates technological disruption into a future facing growth strategy for any organisation, business, project, product or service in the digital age.

Rhizometrics ™ is a unique semantic design method for quantifying the content that provides value and engagement for your users, enabling and constraining meaningful evolution of your digital proposition in a complex evolving socio-cultural environment where change is a constant across users, platforms, media, contexts, across space and over time.

Rhizometric Design  provides transformation and lean innovation management of websites, mobile, multi platform, next gen, the cloud, big data, metrics, internet of things, responsive, localization, programmatic, omni-channel, immersive, gamified, simulated, augmented and virtual by providing emotionally engaging user experiences that engender behaviour change.

The Battle Is For The Interface

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening”

Tom Goodwin, Senior Vice President of Strategy and Innovation at Havas Media.

Successful Interfaces are not the whole User Experience, but they are also not just about what your digital looks like; they are the primary touchpoint of the UX and it’s about how it engages, communicates and performs as multi way sensory channels between people, data, tasks and behavior. Interfaces must provide an intelligent, meaningful and sustainable user experience (UX)

Great Digital is the subtle intervention of such interfaces to manifest, integrate and promote your values, enshrine your core proposition, sell your key message and evaluate your progress towards your strategic aims in a seamless evolving eco-system anchored in a well designed strategic UX. Great digital is bespoke to you, culture specific and future proof; it evolves with you

Bespoke UX Design has the potential for significant digital transformation, a preemptive design strategy that can engineer the changes you need to see to your organisation, marketplace, products or services in an holistic, quantifiable and tangible way. Key to great digital is meaningful interaction

I have read some of the research papers Karen has written – amazing! I work as a search engine marketing strategist specializing in website analytics, SEO, website usability and user interface design. I make data driven decisions based on past and present analytics data. I can also focus on the future by using predictive analytics. This is in line with what she said in one of her publications, “These systems are diverse and made up of multiple interdependent elements that are often ‘adaptive’, in that they have the capacity to change and learn from events.” It was really helpful to me.

Farai Mutero

User Experience Engineer | Search Engine Marketing Strategist, Bowman Gilfillan, Johannesburg , South Africa